UEG X PUMA

STRATEGY _  IDENTITY _  DESIGN _  COMMUNICATION _ ACTIVATION _ RETAIL _  SOCIAL _  PARTNERSHIP

Direction and execution of the first European Puma Select collaboration PUMA X UEG. Leadership of cross-functional processes and project alignment between Puma Global, UEG brand and other stakeholders. Brand’s mapping into the culture through its identity, design, visuals and omnichannel communication within identified strategy, budgets and deadlines.

UEG X PUMA

PRODUCTION _ BLACKRAINBOW Agency

PHOTOGRAPHY _ CAROLINE MACKINTOSH

 

UEG X PUMA

PHOTOGRAPHY _ JACEK KOLODZIEJSKI

BOW BRAND OF WOMEN

STRATEGY   IDENTITY   DESIGN

Creation of an end-to-end concept of sustainable e-commerce fashion brand. Delivery of vast industry and trends analysis that led to compelling creative guidelines and art directions for all the business units to enhance the integrity of customer experience. Comprehensive design of the contemporary lifestyle women collection.

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