PUMA X UEG
STRATEGY IDENTITY DESIGN ACTIVATION RETAIL DIGITAL SOCIAL PARTNERSHIP
Direction and execution of the first European Puma Select collaboration PUMA X UEG. Leadership of cross-functional processes and project alignment between Puma Global, UEG brand and other stakeholders. Brand’s mapping into the culture through its identity, design, visuals and omnichannel communication within identified strategy, budgets and deadlines.